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Summer Liu
October 22, 2025
Ad Creative
AI Takes the Lead in Mobile Ad Creatives: H1 2025 Report
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Monetization
Ian Newfeld
June 23, 2025
7 Strategies for Optimizing App Monetization Without Hurting UX
Is your app looking to drive revenue and engagement? It may be time to rethink your mobile app revenue strategies.
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Revenue
Ian Newfeld
June 20, 2025
A Guide to ARPU: The App World’s Most Underrated Revenue Metric
When you’re calculating your app’s revenue, are you focusing on ARPU? This blog breaks down why you should.
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Monetization
Ian Newfeld
June 6, 2025
What are the Most Important App Monetization Benchmarks for 2025?
Do you want to get a better picture for how your app is performing in your vertical? This blog explains why monetization benchmarks are critical.
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Monetization
Ian Newfeld
May 22, 2025
Is Your App’s Monetization Stack Working? Here’s What to Improve
When you’re calculating your app’s revenue, are you focusing on ARPU? This blog breaks down why you should.
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